Black Friday – Winners & Losers - BDSwiss
Around the world last week, customers were going crazy over Black Friday. Retailers lured in customers with big discount campaigns and offers. However, only a few companies were particularly profitable.
The total volume of Black Friday sales through online channels was nearly $ 5.3 billion. This corresponds to an increase of around 18 percent on the previous year. Of course, Amazon was at the forefront. The online started the Black Friday offers a few days before Thanksgiving. The Americans reported that the Black Friday this year even surpassed Cyber Monday from the year 2015, which was until then the biggest sales day in the history of the company. A big plus for Amazon is the increasingly changing buying behavior. Around 1.2 billion dollars were bought this year via mobile devices. This represents an increase of around 33 percent. This ensures the already dominant platforms such as Amazon a robust growth in the coming years.
Brick and Mortar stores on Black Friday
Traditional “brick and mortar” stores continue to lose ground, as Amaton and other online retailers increase their market share. In particular, retailers like Macy’s are suffering from changing user behavior, as they do not have a viable online concept. The exception to this would be Wal-Mart. Although they would not give any concrete figures, they did announced that they were satisfied with the progress. What that really means is however unclear, and it will be a good idea to take a closer look. The next quarterly figures publication should make it clear what exactly this statement meant. This could lead to a surprise that could lead to a short-term price slide. Therefore, investors should pay close attention to the next Wal-Mart numbers.